Course Overview
The Digital Marketing course provides a comprehensive introduction to online marketing strategies and tools. Students will learn the fundamentals of SEO, social media marketing, email marketing, and pay-per-click (PPC) advertising. The course covers creating and managing campaigns, analyzing web traffic, and understanding customer behavior.
Participants will also explore content marketing, branding, and the use of analytics to improve performance. Upon completion, learners will gain the practical skills required to develop and execute effective digital marketing strategies for businesses.
What You'll Learn in This Course: Digital Marketing
- The fundamental concepts of digital marketing and their importance in today's business landscape.
- Methods for Search Engine Optimization (SEO) focused on improving website visibility.
- Content marketing strategies to engage and attract audiences.
- Social media marketing strategies for platforms like Facebook, Instagram, and LinkedIn.
- Guidelines for formulating and implementing a comprehensive digital marketing strategy.
The digital marketing course, you will gain an in-depth understanding of fundamental strategies including SEO, social media marketing, email campaigns, and analytics. You will acquire practical skills essential for creating and executing effective marketing plans that improve engagement, boost visibility, and achieve measurable business results.
Course Content
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1.1 Introduction to Digital Marketing
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1.2 Target Audience
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1.3 Content Marketing
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1.4 Social Media Marketing
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1.5 Search Engine Optimization (SEO)
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2.1 Social Media Advertising
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2.2 Influencer Marketing
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2.3 Pay Per Click Advertising
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2.4 Email Marketing
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3.1 Advanced SEO
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3.2 Marketing Automation
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3.3 E-commerce Marketing
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4.1 Omnichannel Strategy
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4.2 Data amd Analytics
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4.3 Content Strategy
